A Complete Guide to OTT and Free Streaming Evolution

Nowadays, OTT platforms are gaining huge popularity among people.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are 대표 examples.

Compared to cable television, viewers can select content whenever they want.

There are many reasons why OTT has become popular.

First, users can access many genres in one place, giving them more options.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Another benefit is its lower cost compared to classic TV services.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Ad-supported free FAST platforms streaming allows users to enjoy content without paying.

Cost-conscious users find this model attractive.

FAST services are becoming popular as ad-supported alternatives.

An example is KT’s “Gi Live,” which attracted many users.

As the traditional market slows, FAST is becoming a new profit model.

The main benefit of free platforms is zero subscription fees.

It allows access to many contents, increasing selection options.

However, users must watch advertisements, which can be inconvenient.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Free models could gain stronger popularity.

Being able to watch without cost is highly appealing.

I believe harmony between paid and free services is essential.

Using both strengths together gives consumers more satisfaction.

I look forward to seeing how the streaming industry develops in the future.

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